Wilier: Milan-San Remo and Giro d’Italia partner

In 2004 Wilier Triestina became the official partner of the Giro Ciclistico d’Italia and the Milan San Remo.
The Gastaldello family defined an agreement with RCS, the company organising the two races, that for the first time projected the company’s name among the main supporters of the two most important and followed cycling events in Italy.
As partner of the Giro, Wilier Triestina has participated with its own means to the long and very colourful convoy that opens the way to the racers; an event within the event that has always been a part of the performance offered by the pink race.
In addition, the brand of the company from Rossano Veneto has appeared in a series of banners placed at the edge of the road along the path and the final stretch of all stages. Other reserved spaces included the departure and arrival areas.
The agreement signed with RCS provided for a three-year option. “We decided to take this step because we believe in the image that the Giro d’Italia is able to convey in our country and abroad – states Andrea Gastaldello, Wilier administration director-.
The television audience is more and more international and this trend goes hand in hand with our growing investments in foreign markets”.

The Belgian Tour: Gianluca Bortolami wins in Ostenda (Photo: Tim De Waele).

Igor Astarloa in action.

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12th November 2013