An enterprise worth talking about

Ten kilometres, one hundred years and thousands of anecdotes separate the Wilier Triestina of today from the spartan laboratory where Pietro Dal Molin created his first steel horses. A long and thrilling history that marks the evolution of the bicycle in society and in sports. From after the War to these days the Wilier Triestina brand and its symbol, the halberd, have been associated with enthusing competitive cycling. It was like that in the days of Cottur, Bevilacqua and Magni; the same for Pantani and Rebellin, and now with Cunego. But Wilier is much more than this. Beyond the heirlooms that tell the story of compelling sport feats there is a business organisation that has grown year after year to become one of the most accomplished industrial companies in this sector globally.
We never stop designing and researching new materials, mechanical applications, geometrical shapes and graphics as well as marketing strategies. More than 11 thousand bicycles leave the Wilier Triestina factory of via Fratel Venzo, Rossano, each year, 50% of which directed abroad: Europe, the United States, Canada, the Far East, Australia.

In 2003 the Gastaldello family started a project to expand the building, which currently stretches over 5,400 sq. m. of floor space. A modern and functional factory that on the ground floor houses a large area dedicated to the warehouse and management, administrative and commercial offices. The production department is located on the raised floor. It is here that the jewels with the halberd take shape. Engineering studies, wind tunnel tests and the most daring technological findings all end up on the workbench. They would be of no use without the ancient gestures of expert hands burnished with grease. Just like those of Pietro Dal Molin when, a century ago, while playing with his first pedalled creatures, was unknowingly developing a legend.

Next issue 

20th December 2013