posted: 13/11/13 at 09:11 am

WILIER TRIESTINA INAUGURATES THE FIRST PUNTOROSSO STORE IN THE LAND OF THE RISING SUN

By: Ufficio Marketing
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Wilier Triestina’s presence in international markets is increasing. This is shown by the ever growing sales network which stretches all the way to the Far East.

The opening of the first PUNTOROSSO Concept Store in Tokyo is currently making the news. The Managing Director of Wilier Triestina, Enrico Gastaldello, personally held the inauguration. A highly specialised store where the range of bicycles and accessories comes exclusively from the company located in Rossano Veneto.

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Together with the PuntoRosso stores already existing in Shanghai and Taipei, another important landmark in the Asian market has been achieved, offering a high quality service to the host of Asian Wilier Triestina fans.

This marks a significant achievement for the company, which is rapidly exporting its Concept Stores worldwide, even to countries where competition cycling is not as widespread.

The PUNTOROSSO network currently comprises 19 outlets, spread across Europe, Canada and Southeast Asia. A number that is set to grow quickly, with the upcoming opening in Padua, Italy on 7 December,
at the Zerolite store, located in Via Montà. There will also be the opportunity to ride the new 2014 test bikes.

Also a specialised website,  has recently gone online. The site, which has officially baptised the birth of this single-brand retailer project, will allow users to remain constantly informed and updated about the novelties and initiatives of each Concept Store, including opening hours, news items, offers and events.

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