posted: 12/04/12 at 10:35 am

THE HISTORY OF WILIER TRIESTINA WILL BE PROTAGONIST AT MILANO DESIGN WEEK

By: Ufficio Marketing
Cetegory: Fairs and Events
Comments: 1 Comment »

Wilier Triestina track frame 81
© caale on Flickr!

For all fans of cycling and design applied to the bikes, the Milan Design Week is an event that you can’t lose.

Within the initiatives of the DID – District Island Design “Green Island” there will be many events dedicated to the bike and what it has been and every day is for millions of people.
One of the protagonists of these events will be Wilier Triestina.
This year, due to the cooperation between Wilier Triestina and Equilibrio Urbano Cyclestore you can see those jewels that have the testimony of the development of bikes in Italy, from the late forties up to today.
There will be some bicycles belonged to the champions that has fed the imagination of generations of people.
The maximum expression whereby Wilier Triestina – in different ages – has made ​the ​research and technological development of the design an essential element.

You can admire one of the original racing bikes of the late 40’s used by champions such as Fiorenzo Magni, Three times Giro d’ Italia winner and three times winner of Tour of Flanders.
The bicycle ride by the unforgettable Marco Pantani.
The Twin Foil nowadays used by professionals rider in time trials. The best result of a painstaking study of air flow dynamics.

So, see you from 18 to 21 April 2012 at Equilibrio Urbano Cyclestore.

Here all event details.

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One Response to “THE HISTORY OF WILIER TRIESTINA WILL BE PROTAGONIST AT MILANO DESIGN WEEK”

  1. Tì te sè minga chì says:
    %A %B %e%q, %Y at %I:%M %p

    WHAT? tì te se minga chì (operazione guerrilla). // WHERE: in giro per milano, nelle zone più calcate del fuorisalone. // WHEN: da lunedì 16 aprile, a oltranza. // WHO: per tutti i milanesi e no, per quelli che durante la settimana del fuorisalone amano riempirsi la bocca di design e per quelli che a milano ci sono nati, per celebrare la tecnocrazia contemporanea e la nostalgia dei tempi andati. // WHY: “tì te se minga chì” è un progetto nato per caso, scaturito da una riflessione sulla società contemporanea in vista della probabile riapertura dei navigli, nell’ottica di creare una realtà aumentata nostalgica. camminando per le vie del fuorisalone (tortona, lambrate, statale, brera, e nelle stazioni della metro) troverete dei poster della milano vecchia, quella dei navigli, della gente riversata in strada e delle gare di nuoto urbane, conditi da qr code, che indirizzeranno i possessori di smartphone (razzismo tecnologico) a contenuti multimediali a dir poco stupefacenti. enjoy

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